Leveraging a more contemporary expression of feminine expertise
VWASH is “THE” intimate hygiene brand in India with a 75% market share. However, the category is fast evolving with new brands emerging, particularly online DTC, that are appealing to younger consumers - meaning VWash is starting to suffer from old-fashioned perceptions.
How can we evolve the design, 2D and 3D to futureproof the brand?
Packaging Design, Brand Identity
