A new era for indian skincare
Develop naming, brand and strategic positioning for a new revolutionary derma therapy range – delivering an elevated narrative and aesthetic that allows the brand to become the clear leader in a highly cluttered, fragmented category.
A positioning reflected in the brand’s tagline –
“The new science of skincare” and name, Novology - “novo” meaning new, and “-ology”, a recognisable scientific suffix.
“The new science of skincare” and name, Novology - “novo” meaning new, and “-ology”, a recognisable scientific suffix.
Design lead - Brand Identity, Packaging Design, Online Comms, POS, Brand World
