The spice of life
Our goal was to make Patak's approachable yet exciting, and simplify something that many deem daunting.
Cooking doesn't have to be overwhelming, Patak's should give you the confidence to explore the world of Indian vibrancy in a simple, tasty and everyday way.
We developed a portfolio architecture that helped aid consumer navigation whilst delivering on taste appeal. Crafting a hierarchy that is easy to read as well as creating a set of tools to be used so that any additions to the portfolio could easily follow suit.
Packaging Design & Illustration, Rollout, Art Direction, Photoshoots
